Business Mums: Charlotte Downey Stylist

Charlie is one of the IntoYou trainers, but was born and raised in London. She moved here 10 years ago as a Stylist, and became a Personal Trainer last year.

Charlie had worked in fashion back in England and was always interested in it.  When she moved here 10 years ago she needed a business that could work around her little ones, as she had no family support. She went on an intensive Styling course and took it from there.  A few years ago she began her fitness journey as a client at IntoYou, achieved her goals, and after getting divorced she needed to take her business to the next level to support her two children.  She knew, having taken women shopping many times, that a lot of them who had lost weight were still not happy looking in the mirror and she thought that becoming a PT would allow her to help them even more.

Charlie’s key business principles are based on affordable styling for everyday women; rather than an elitist indulgence, she sees styling as addressing a psychological purpose that empowers women to “see” themselves in a more positive light.  She aims to offer a fun consultation or session, leaving them feeling great about themselves.  Charlie wants to help women on their Style AND Fitness Journey, working the two hand in hand. She wants to be an ongoing support for women that see her.

In addition, Charlie is a different kind of Stylist, because she is accessible, affordable, and she will listen to you!  A lot of people are intimidated by seeing a Stylist or PT so she wanted to make it fun and ‘normal’.

Charlie’s Vision for the future is “I would love to style every women of the Northern Beaches alongside helping them achieve there fitness goals!  For them to realise and feel the benefits of seeing a PT and Stylist together (just like they would a chiro or physio) and for them to know that investing in themselves is ok because they are worth it. ”  Self value and esteem are key components of what Charlie is trying to nurture when she see’s you.

Charlie says ‘the smallest changes can make the biggest difference‘, and this resonates with her in both styling and personal training. As a stylist, Charlie’s goal in her session is to achieve the ‘aha’ moments, where they see the difference; as a PT her ideal scenario is for them to have fun working out. She relishes in seeing her clients achieve their goals and being proud of themselves.

In regards to how IntoYou fits in with her life’s purpose, Charlie says: “I had such an amazing experience with into you as a client because it was the only gym I found that was comfortable, friendly and fun (for me).  I didn’t feel intimidated when I walked in the door, the trainers listened to what I wanted/needed and coached me through it (still do to this day).  That is exactly what I would want clients to say about my business whether they are training with me, seeing me as a Stylist or a mix of both.  IntoYou is an amazing little gym that offers so much to their clients and cheesy as it may sound, it changed my life, personally and professionally. I am a happier person because of IntoYou and that’s what I want people to say about streetsyle + fitness. 🙂”

Well, shucks! You can book in to see Charlie with our Sample Pack or through our Styling YOU consultations!